Katusha Sports is not just about reinventing the Katusha label, although the WorldTour team of the same name is now Swiss owned and underwent an extensive rebrand last winter.
The clothing company, operating in conjunction with the pro team and launched earlier this year, are making some world class cycling kit, blending restrained design with performance.
For the 3L jacket they’ve chosen to use a fabric called “c_change.” Made by the Swiss company Schoeller, they describe it as being inspired by a pine cone.
The membrane of the fabric opens up in warm conditions and closes again when it gets cold or wet. When exposed to warm air, sunshine or rising body temperatures, the fabric dissipates heat and moisture. When the air turns chilly or rain starts to fall, the membrane closes to become wind and waterproof.
Designed with input from the riders on the professional team, the fit has been tailored for the bike; Katusha riders race in Katusha Sports clothing all year.
In this instance, they have made a mightily impressive jacket.
You can get hold of one here.