Desire: MAAP clothing

Comprising a cool, carefully considered shop, a clean, bright workshop and a fine café in which to thumb through a copy of 1 over a restorative espresso or two, it’s swiftly become popular at 1 Towers.
Australian clothing brand MAAP is the latest brand to appear on the shelves of its tastefully appointed shop, bringing a dash of much-needed Antipodean brightness to the wintry lanes of Kent.
The Melbourne-based brand sponsors the State of Matter-MAAP Racing UCI Continental team, which includes Britain’s Mike Cuming, winner of the 2013 Tour de Korea. The team recently competed in the Herald Sun Tour, won by Team Sky’s Chris Froome.
MAAP launched its first collection in November 2014 and produces clothing for men and women, made in Italy. Its sock range is made in Australia.
The men’s collection includes jerseys and bib-shorts, jackets, gilets and skinsuits. MAAP produce women’s specific jerseys and bib-shorts too. The accessory range includes caps, warmers, bidons and the aforementioned socks.
The men’s jersey range includes long and short sleeve garments, tailored in what MAAP describe as a “signature race fit”. The jerseys are “intended to be worn slim”. MAAP say the kit is optimised for racing, but durable enough for the everyday wear and tear of training and washing.
MAAP is now focused on creating a collection for winter 2016, expanding the range to “legitimate cold weather apparel and accessories”. The brand’s ambition is to clothe its customers from head to toe, all year.
The garments pictured give an idea of the MAAP aesthetic: clean, bold designs in striking colour combinations.
MAAP’s influence comes from the thriving Melbourne road scene, which we’re told offers a solid club racing environment, sportive rides throughout the year and plenty of fast bunch rides. Oh, and good coffee, too.
The Velo House

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